Internet Marketing Fundamentals

The internet has forever changed the way that people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.

Beginner 0(0 Ratings) 3 Students enrolled English
Created by Bonga Mbunjana
Last updated Fri, 05-Apr-2024
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Course overview
Curriculum for this course
53 Lessons 00:00:00 Hours
Introduction
1 Lessons 00:00:00 Hours
  • Course Objectives
    .
Module 2
5 Lessons 00:00:00 Hours
  • SWOT Analysis in Marketing
    .
  • Strength
    .
  • Weaknesses
    .
  • Opportunities
    .
  • Threats
    .
Module 3
5 Lessons 00:00:00 Hours
  • Marketing Research
    .
  • Consume All Media
    .
  • Find the Right Price
    .
  • Product Development and Improvement
    .
  • Identify Your Target Audience
    .
Module 4
5 Lessons 00:00:00 Hours
  • Real Time Marketing
    .
  • Dynamic Content
    .
  • Engagement Builds Followers
    .
  • Constant Readiness
    .
  • The Time, the Place, the Media
    .
Module 5
5 Lessons 00:00:00 Hours
  • Brand Management
    .
  • Every Interaction Counts
    .
  • Consistent Through all Media
    .
  • Unique Qualities
    .
  • Needs to be Actively Managed
    .
Module 6
5 Lessons 00:00:00 Hours
  • Social Media (I)
    .
  • You Are Building a Community
    .
  • A Personal Touch
    .
  • Brand Champions
    .
  • Make it Easy to Share
    .
Module 7
5 Lessons 00:00:00 Hours
  • Social Media (II)
    .
  • Content is King
    .
  • Blog and Interact
    .
  • Webinars
    .
  • Constant Monitoring
    .
Module 8
5 Lessons 00:00:00 Hours
  • SEO Basics
    .
  • Relevant and Original Content
    .
  • Keywords
    .
  • Value Proposition
    .
  • Linking
    .
Module 9
5 Lessons 00:00:00 Hours
  • Website Characteristics
    .
  • SEO Optimization
    .
  • Landing Page
    .
  • Analytics
    .
  • Mobile and Tablet Friendly
    .
Module 10
5 Lessons 00:00:00 Hours
  • Capturing Leads
    .
  • Lead Management and Generation
    .
  • Give Something Away
    .
  • Quality vs. Quantity
    .
  • Capture Repeat Customers
    .
Module 11
5 Lessons 00:00:00 Hours
  • Campaign Characteristics
    .
  • Tailored for Your Audience
    .
  • Use Powerful Words
    .
  • The 4 W’s of a Campaign
    .
  • Monitor and Tweak
    .
Assessment
1 Lessons 00:00:00 Hours
  • Post-Test
    .
Wrapping up
1 Lessons 00:00:00 Hours
  • Course Summary
    .
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Bonga Mbunjana

21 Reviews | 369 Students | 63 Courses
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