Social Media Marketing 01

Social media is actually a combination of terms: media means communications and social means interactive and personal. It is commonly associated with digital forms of communication since it allows more interaction from a larger audience.

Beginner 0(0 Ratings) 6 Students enrolled English
Created by Bonga Mbunjana
Last updated Fri, 27-Oct-2023
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Course overview

People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity

What will i learn?

  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a social media policy
  • Keeping your social media secure
  • Establishing rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media
Requirements
  • Basic computer
  • Understand formal and informal networks.
Curriculum for this course
92 Lessons 06:56:35 Hours
Introduction to Social Media Marketing Course
1 Lessons 00:01:29 Hours
  • 0.1 Online Mega Marketing Class Welcome
    00:01:29
01 Introduction to Facebook Marketing
5 Lessons 00:19:22 Hours
  • 1.1 - Facebook Marketing Section Introduction
    00:02:39
  • 1.2 - Facebook Groups vs Pages vs Personal Account
    00:04:31
  • 1.3 - Facebook News Feed Algorithm Nicer
    00:04:17
  • 1.4 - Engagement Gets More Engagement
    00:03:44
  • 1.5 - Facebook Marketing from Personal Profile
    00:04:11
02 Selling from Facebook Groups
7 Lessons 00:20:03 Hours
  • 2.1 - Facebook Sales using Groups Section Introduction
    00:01:59
  • 2.2 - How to Sell in existing Facebook Groups
    00:06:44
  • 2.3 - Getting to the Buy Sell Groups
    00:01:24
  • 2.4 - Signing up for a Buy Sell Group
    00:01:14
  • 2.5 - How to Post Products
    00:02:37
  • 2.6 - Results of my Posting
    00:02:09
  • 2.7 - Facebook Making Your Content Visual
    00:03:56
03 Selling from Facebook Page
6 Lessons 00:16:34 Hours
  • 3.1 - Facebook Page Introduction
    00:01:32
  • 3.2 - Facebook Page Creation
    00:02:20
  • 3.3 - Page Banner Size
    00:02:04
  • 3.4 - Facebook Profile Image
    00:00:56
  • 3.5 - Setting the about section of Facebook Page
    00:03:39
  • 3.6 - Facebook Shops for Upload
    00:06:03
04 Facebook Ads and Retargeting
18 Lessons 01:34:16 Hours
  • 4.1 - Intro to Facebook Ads Layered Tactics
    00:04:51
  • 4.2 - Facebook BM Introduction
    00:03:16
  • 4.3 - Two Factor Authentication with Facebook Ads
    00:04:43
  • 4.4 - Adding a Business Page
    00:01:44
  • 4.5 - Creating New Ad Accounts in Facebook
    00:04:10
  • 4.6 - Page Permissions and details
    00:04:12
  • 4.7 - Facebook Ad Strategies
    00:08:29
  • 4.8 - Facebook Ads Campaign vs Ad Set vs Ads
    00:07:04
  • 4.9 - Organizing my Music Ads
    00:06:08
  • 4.10 - How to choose the right Campaign type
    00:07:14
  • 4.11 - Creating a Facebook Product Catalog in Shopify
    00:03:36
  • 4.12 - Publishing the Shop on your Facebook Page
    00:01:59
  • 4.13- Setting up Conversion Events and Pixel
    00:09:21
  • 4.14 - Narrowing your Facebook Ad Audience
    00:03:49
  • 4.15 - Facebook Ad Budgets
    00:06:02
  • 4.16 - Getting to understand your Target Market
    00:04:11
  • 4.17 - Ad Targeting Pitfall
    00:03:27
  • Formative Assessment
    0:10:00
05 Marketing History, Evolution and Fundamentals
6 Lessons 00:28:10 Hours
  • 5.1 - Historic Roots of Marketing
    00:03:50
  • 5.2 - Getting to understand your Target Market
    00:04:00
  • 5.3 - Target Customer Example
    00:04:43
  • 5.4 - Target Market Exercise
    00:02:56
  • 5.5 - Large Platforms
    00:02:41
  • Formative assessment
    0:10:00
06 Twitter Marketing and Accounts
11 Lessons 00:51:02 Hours
  • 6.1 - Twitter Section Introduction
    00:04:33
  • 6.2 - Professional Twitter Branding
    00:06:31
  • 6.3 - Twitter on Day
    00:07:15
  • 6.4 - Tweet Formula
    00:05:55
  • 6.5 - Introduction to Hashtags
    00:02:46
  • 6.6 - Ideal Tweet Length
    00:02:03
  • 6.7 - Ideal Number of Hashtags on Twitter
    00:02:00
  • 6.8 - Quotables Full Video
    00:05:46
  • 6.9 - Creating your Brands Hashtag 2020
    00:02:15
  • 6.9 Pinned Tweets New
    00:01:58
  • Formative Asssesment
    0:10:00
07 Influencer Marketing
18 Lessons 01:11:19 Hours
  • 7.1 - Influencer Marketing Over Ads
    00:05:01
  • 7.2 - How to find good Influencers and Spot fake ones
    00:12:41
  • 7.3 - Manually finding Influencers
    00:04:23
  • 7.4 - Twitter Lists to find Influencers
    00:03:57
  • 7.5 - Email Pitch Influencer Marketing
    00:04:53
  • 7.6 -Frye and Influencer Disclosures
    00:04:15
  • 7.7 - Example of Disclosure
    00:00:48
  • 7.8 - Influencer Audience Sizes
    00:02:35
  • 7.9 - Influencer Compensation Models
    00:07:46
  • 7.10 - Influencer Marketing Compensation Calculator
    00:02:17
  • 7.11 - Tap Influence
    00:01:52
  • 7.12 - Social Blade
    00:02:39
  • 7.13 - Linqia
    00:01:36
  • 7.14 - Tracker
    00:01:31
  • 7.15- Up Fluence
    00:01:30
  • 7.16 - Popular Pays
    00:01:20
  • 7.17 - Unilever Story
    00:02:15
  • Formative Assessment
    0:10:00
08 Offline Marketing Strategies
7 Lessons 00:41:30 Hours
  • 8.1 - Offline Marketing Section Introduction
    00:01:11
  • 8.2 - Business Card Marketing and Body Language
    00:07:49
  • 8.3 - Thirty Second Pitch Shorter
    00:05:19
  • 8.4 - Selling Physical Products In Brick and Mortar Stores
    00:05:05
  • 8.5 - Flier Marketing
    00:06:33
  • 8.6 - Wearing your own Merchandise
    00:05:33
  • Formative Assessment
    0:10:00
09 TikTok for beginners
12 Lessons 00:52:50 Hours
  • 9.1 - Explaining Accounts TikTok
    00:02:30
  • 9.2 - Creating your TikTok Account Screen Name
    00:02:42
  • 9.3 - How this course will help you on TikTok
    00:04:48
  • 9.4 - What to expect at first
    00:03:19
  • 9.5 - TikTok Hashtags
    00:04:37
  • 9.6 - Example of finding unique hashtags and posting
    00:07:32
  • 9.7- TikTok 200 Views In 24Hours
    00:01:44
  • 9.8 - Liking Commenting Networking on TikTok
    00:03:44
  • 9.9 - Joining TikTok Challenges and Trending Hashtags
    00:01:42
  • 9.10 - Influencer Marketing for TikTok
    00:05:04
  • 9.11 - Cross Pollinating Followers
    00:05:08
  • Formative Assessment
    0:10:00
Summative Assessment
1 Lessons 00:20:00 Hours
  • Summative Assessment
    0:20:00
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Bonga Mbunjana

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