Social Media In The Workplace

With our Social Media in the Workplace course, students will gain knowledge and skills to use social media effectively and securely. Your success with social media is based on the content you share; having a good policy and guidelines can help you to achieve success with social media in the workplace.

Beginner 0(0 Ratings) 0 Students enrolled English
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Last updated Mon, 12-Jun-2023
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Course overview

Social media is a dynamic field with massive popularity worldwide. There is no denying that social media has shifted our communication practices, as well as traditional business. The power of social media comes from the ability to communicate to others and discover endless amounts of information instantaneously. Social media is commonly found within a workplace, whether it is for personal use or a company’s account. It is important for companies to examine how social media may be affecting them, and how they can implement ways to move forward with technology, without letting it interfere with productivity.

What will i learn?

  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a social media policy
  • Keeping your social media secure
  • Establishing rules for the social media company posts
  • Discover the benefits and pitfalls of using social media
Curriculum for this course
60 Lessons 00:00:00 Hours
The Basics of Social Media
6 Lessons 00:00:00 Hours
  • The Basics of Social Media
    .
  • Building Online Communities
    .
  • User Created Content
    .
  • Information Sharing
    .
  • Communication Tools
    .
  • Social Media Platforms
    .
Types of Social Media
6 Lessons 00:00:00 Hours
  • Types of Social Media
    .
  • Social Networking
    .
  • Photo Sharing
    .
  • Video Sharing
    .
  • Blogging
    .
  • Interactive Media
    .
Social Media Policy Elements
6 Lessons 00:00:00 Hours
  • Social Media Policy Elements
    .
  • Adhering to Company Values
    .
  • What Can and Cannot Be Shared
    .
  • Nothing Offensive
    .
  • Rules on Soliciting and Personal Posts
    .
  • Legal and Ethic Specifications
    .
Managing Your Policy
6 Lessons 00:00:00 Hours
  • Managing Your Policy
    .
  • Make Your Policy a Living Document
    .
  • Choosing an Information Officer
    .
  • Update and Revisions
    .
  • Change Management
    .
  • New Hire Orientation
    .
Launching a Successful Strategy Pt.1
6 Lessons 00:00:00 Hours
  • Launching a Successful Strategy Pt.1
    .
  • Setting Goals
    .
  • Let Common Sense Guide You
    .
  • Be Respectful
    .
  • Consistent Image and Voice
    .
  • Pause Before You Post
    .
Launching a Successful Strategy Pt.2
6 Lessons 00:00:00 Hours
  • Launching a Successful Strategy Pt.2
    .
  • Be Honest and Transparent
    .
  • Stay Real
    .
  • Proper Grammar and Spelling
    .
  • Anger Posts
    .
  • Avoiding Criticizing the Competition
    .
Safe Security Practices
6 Lessons 00:00:00 Hours
  • Safe Security Practices
    .
  • Password Protection
    .
  • Importance of Monitoring
    .
  • Keep Information Confidential
    .
  • Protecting Intellectual Property
    .
  • Manage Your Privacy Settings
    .
Benefits of Social Media
6 Lessons 00:00:00 Hours
  • Benefits of Social Media
    .
  • Increases Brand Awareness
    .
  • Builds Customer Loyalty
    .
  • Speed and Flexibility in Communication
    .
  • Two Way Communication
    .
  • Social Recruitment
    .
The Pitfalls of Social Media
6 Lessons 00:00:00 Hours
  • The Pitfalls of Social Media
    .
  • Cyberbullying
    .
  • Group Think
    .
  • Trolling
    .
  • Permanent Posts
    .
  • Digital Distraction
    .
Listen to Your Customers
6 Lessons 00:00:00 Hours
  • Listen to Your Customers
    .
  • Tips for Listening
    .
  • Value in Feedback
    .
  • Increase Their Happiness
    .
  • Improves Your Brand
    .
  • Improves Product Development
    .
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