Marketing Basics

Sometimes marketing is confused with the simple act of selling or increasing sales. But, marketing is the channel companies take to grab the customers’ attention and bring them to make a purchase. A team often manages marketing since the job itself can cover many different tasks and duties. It is often the first step in building a relationship with the customer and building brand recognition.

Beginner 0(0 Ratings) 7 Students enrolled English
Created by Bonga Mbunjana
Last updated Wed, 03-Jul-2024
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Course overview

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.

What will i learn?

  • Define your market
  • Define your market
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid them
Curriculum for this course
61 Lessons 03:00:00 Hours
What is Marketing?
6 Lessons 00:15:00 Hours
  • What is Marketing?
    .
  • What is a Market?
    .
  • Marketing is Not Selling
    .
  • Understanding Customer Needs
    .
  • Defining Your Product or Service
    .
  • What is Marketing? - Formative Assessment
    0:15:00
Common Marketing Types (I)
6 Lessons 00:15:00 Hours
  • Common Marketing Types (I)
    .
  • Direct Marketing
    .
  • Active Marketing
    .
  • Incoming Marketing
    .
  • Outgoing Marketing
    .
  • Common marketing types- Formative Assessment
    0:15:00
Common Marketing Types (II)
6 Lessons 00:15:00 Hours
  • Common Marketing Types
    .
  • Guerrilla Marketing
    .
  • B2B Marketing
    .
  • B2C Marketing
    .
  • Promotional Marketing
    .
  • Common Marketing Types (II) - Formative Assessment
    0:15:00
The Marketing Mix
6 Lessons 00:15:00 Hours
  • The Marketing Mix
    .
  • Product
    .
  • Price
    .
  • Promotion
    .
  • Place
    .
  • The Marketing Mix - Formative Assessment
    0:15:00
Communicating the Right Way
6 Lessons 00:15:00 Hours
  • Communicating the Right Way
    .
  • The Marketing Pitch
    .
  • Sell Value, Not the Price
    .
  • Fun and Entertaining is Powerful
    .
  • Choosing the Right Media
    .
  • Communicating the Right Way - Formative Assessment
    0:15:00
Customer Communications
6 Lessons 00:15:00 Hours
  • Customer Communications
    .
  • Give Your Customers a Voice
    .
  • It’s Not About You, It’s About Them
    .
  • Every Interaction Counts
    .
  • Answer Questions Honestly
    .
  • Customer Communications - Formative Assessment
    0:15:00
Marketing Goals
6 Lessons 00:15:00 Hours
  • Marketing Goals
    .
  • Brand Switching
    .
  • Repeat Purchases
    .
  • Brand Loyalty
    .
  • Inform and Educate
    .
  • Marketing Goals - Formative Assessment
    0:15:00
The Marketing Funnel
6 Lessons 00:15:00 Hours
  • The Marketing Funnel
    .
  • Awareness
    .
  • Interest
    .
  • Desire
    .
  • Action
    .
  • The Marketing Funnel - Formative Assessment
    0:15:00
Marketing Mistakes (I)
6 Lessons 00:15:00 Hours
  • Marketing Mistakes (I)
    .
  • Not Taking Social Media Seriously
    .
  • Not Having a USP
    .
  • Cross Cultural and International Translations
    .
  • Not Building a Relationship
    .
  • Marketing Mistakes (I) - Formative Assessment
    0:15:00
Marketing Mistakes (II)
6 Lessons 00:15:00 Hours
  • Marketing Mistakes (II)
    .
  • Not Having a Plan
    .
  • Aiming at Everyone
    .
  • Not Tracking Metrics
    .
  • Not Listening to Your Customers
    .
  • Marketing Mistakes (II)- Formative Assessments
    0:15:00
Summative Assessment
1 Lessons 00:30:00 Hours
  • Summative Assessment
    0:30:00
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About instructor

Bonga Mbunjana

21 Reviews | 369 Students | 63 Courses
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