Multi-Level Marketing

Businesses that involve selling products to family and friends and recruiting other people to do the same are called multi-level marketing (MLM), network marketing, or direct marketing businesses.

Beginner 0(0 Ratings) 3 Students enrolled English
Created by Bonga Mbunjana
Last updated Tue, 20-Feb-2024
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Course overview
Curriculum for this course
53 Lessons 00:00:00 Hours
Introduction
1 Lessons 00:00:00 Hours
  • Course Objectives
    .
Module 2
5 Lessons 00:00:00 Hours
  • How Does Multi-Level Marketing Work
    .
  • Networking Marketing
    .
  • Independent Agents
    .
  • Commission-Based
    .
  • Agents Recruit New Agents
    .
Module 3
5 Lessons 00:00:00 Hours
  • Building a Contact List
    .
  • Leverage Personal Networks
    .
  • Warm Lists
    .
  • Internet-Lead Generation
    .
  • Purchasing Lead Lists
    .
Module 4
5 Lessons 00:00:00 Hours
  • Recruiting New Agents (I)
    .
  • Draw on Personal and Professional Network
    .
  • Recruit Satisfied Customers
    .
  • Recruit Those Who Seek Work Flexibility
    .
  • Stress Benefits of Being Agent
    .
Module 5
5 Lessons 00:00:00 Hours
  • Recruiting New Agents (II)
    .
  • Invitation to Marketing Presentation
    .
  • Focus Presentation on Benefits
    .
  • Showcase Success Stories
    .
  • Provide Multi-Media Presentation
    .
Module 6
5 Lessons 00:00:00 Hours
  • Training MLM Agents
    .
  • Sponsorship/Mentorship
    .
  • Provide Training in Marketing
    .
  • Provide Training in Recruitment
    .
  • Provide Ethics Training
    .
Module 7
5 Lessons 00:00:00 Hours
  • Sponsorship/Mentorship
    .
  • Pair New Agents with Mentors
    .
  • Benefits of Sponsorship/Mentorship to Mentee
    .
  • Benefits of Sponsorship/Mentorship to Mentor
    .
  • Best Mentorship Practices
    .
Module 8
5 Lessons 00:00:00 Hours
  • Provide Marketing Presentation Training
    .
  • Provide Training in Presentations
    .
  • Provide Copies of Marketing Presentation
    .
  • New Recruits Practice Presentation
    .
  • Offer Marketing Resources
    .
Module 9
5 Lessons 00:00:00 Hours
  • Provide Social Media Training
    .
  • Social Media is Key to Networking!
    .
  • Websites and Blogs
    .
  • Facebook and Twitter
    .
  • LinkedIn
    .
Module 10
5 Lessons 00:00:00 Hours
  • Provide Training in Recruitment
    .
  • Building a Contact List
    .
  • Leveraging Personal and Professional Networks
    .
  • Provide Presentation/ “Elevator Speech” Training
    .
  • Discuss Follow-up
    .
Module 11
5 Lessons 00:00:00 Hours
  • Provide Ethics Training
    .
  • MLM and Bad Raps
    .
  • Only Follow-up if Opted-In
    .
  • Keeping the Sales Pitch Honest
    .
  • Keep Expectations Realistic
    .
Assessment
1 Lessons 00:00:00 Hours
  • Post Test
    .
Wrapping up
1 Lessons 00:00:00 Hours
  • Course Summary
    .
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About instructor

Bonga Mbunjana

21 Reviews | 369 Students | 63 Courses
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