Social Media Marketing - Marketing Mastery

Online marketing is the future. Learn online marketing basics like SEO & social media for 2022

Beginner 5(3 Ratings) 73 Students enrolled English
Created by Marcus Israeli , Alex Gen
Last updated Mon, 08-Jul-2024
+ View more
Course overview

Learn any marketing skill you want in one course - now with 20+ hours of marketing content!

BECOME A DIGITAL MARKETING EXPERT !!!!

ALL THE THINGS YOU WILL LEARN IN THIS COURSE:

  • Facebook marketing
  • Selling in Facebook groups
  • Facebook pages
  • Facebook ads
  • Going viral
  • LinkedIn
  • Marketing history and fundamentals
  • Leading thinking in marketing
  • Twitter marketing
  • SEO (search engine optimization) introduction
  • SEO software, tools, and analytics
  • Google ads
  • Marketplace algorithm marketing
  • Influencer marketing
  • YouTube channel planning
  • YouTube marketing
  • Video production
  • YouTube ads
  • Podcast setup and marketing
  • Marketing case studies
  • Domain names
  • Offline marketing
  • TikTok
  • Social media marketing calendar
  • Online reputation management
  • Website sales copywriting
  • Publicity
  • Press releases
  • Online review management

HOW TO WATCH THE COURSE

Most courses should be watched chronologically in the order in which the lectures are set. But this course is made so you can skip around between topics that might help you in your business. So browse the list of sections and choose what might be most helpful for you.

You can also give yourself the goal of learning and applying one strategy per week or per month. This way, you will learn by doing which is a great way to learn and keep the information in a way that pertains to your situation.


WHY YOU MUST MASTER MARKETING

If you are a business owner, entrepreneur, creative person, or someone who is dreaming of starting your own business so you can leave the 9-5 job and become more independent, marketing is your ticket to success. With marketing, you can get your own clients, generate your own revenue, and reach financial independence without having to rely on anyone else.

If you learn to market, you will be able to give life to any project you work on now and in the future.

It's something that I've done for myself earlier in my career. I started as an engineer. But I always had a hard time understanding marketing and business so my projects usually failed. So I took the time to learn different marketing strategies and after that, my projects began succeeding.

That's why I made this course and that's why this course has so many marketing strategies you can learn too.


What will i learn?

  • Save money by not buying multiple courses
  • Google Ads, Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest, LinkedIn, and more.
  • Other online marketing channels for 2022
  • 28 marketing courses packed into 1 super-course
  • Pick what you want to learn and go at your own pace
  • 20+ hours of marketing tutorials
Requirements
  • Desire and inspiration to learn marketing and a need to promote your business
  • Basic creative thinking
Curriculum for this course
260 Lessons 25:40:27 Hours
Introduction to marketing course
1 Lessons 00:01:29 Hours
  • Online Mega Marketing Class Welcome
    Preview 00:01:29
01 Introduction to Facebook Marketing
6 Lessons 00:39:22 Hours
  • 1.1 - Facebook Marketing Section Introduction
    Preview 00:02:39
  • 1.2 - Facebook Groups vs Pages vs Personal Account
    00:04:31
  • 1.3 - Facebook News Feed Algorithm Nicer
    00:04:17
  • 1.4 - Engagement Gets More Engagement
    00:03:44
  • 1.5 - Facebook Marketing from Personal Profile
    00:04:11
  • Formative Assessment
    0:20:00
02 Selling from Facebook Groups
8 Lessons 00:40:03 Hours
  • 2.1 - Facebook Sales using Groups Section Introduction
    00:01:59
  • 2.2 - How to Sell in existing Facebook Groups
    00:06:44
  • 2.3 - Getting to the Buy Sell Groups
    00:01:24
  • 2.4 - Signing up for a Buy Sell Group
    00:01:14
  • 2.5 - How to Post Products
    00:02:37
  • 2.6 - Results of my Posting
    00:02:09
  • 2.7 - Facebook Making Your Content Visual
    00:03:56
  • Formative Assessment
    0:20:00
03 Selling from Facebook Page
7 Lessons 00:36:34 Hours
  • 3.1 - Facebook Page Introduction
    00:01:32
  • 3.2 - Facebook Page Creation
    00:02:20
  • 3.3 - Page Banner Size
    00:02:04
  • 3.4 - Facebook Profile Image
    00:00:56
  • 3.5 - Setting the about section of Facebook Page
    00:03:39
  • 3.6 - Facebook Shops for Upload
    00:06:03
  • Formative Assessment
    0:20:00
04 Facebook Ads and Retargeting
18 Lessons 01:42:16 Hours
  • 4.1 - Intro to Facebook Ads Layered Tactics
    00:04:51
  • 4.2 - Facebook BM Introduction
    00:03:16
  • 4.3 - Two Factor Authentication with Facebook Ads
    00:04:43
  • 4.4 - Adding a Business Page
    00:01:44
  • 4.5 - Creating New Ad Accounts in Facebook
    00:04:10
  • 4.6 - Page Permissions and details
    00:04:12
  • 4.7 - Facebook Ad Strategies
    00:08:29
  • 4.8 - Facebook Ads Campaign vs Ad Set vs Ads
    00:07:04
  • 4.9 - Organizing my Music Ads
    00:06:08
  • 4.10 - How to choose the right Campaign type
    00:07:14
  • 4.11 - Creating a Facebook Product Catalog in Shopify
    00:03:36
  • 4.12 - Publishing the Shop on your Facebook Page
    00:01:59
  • 4.13- Setting up Conversion Events and Pixel
    00:09:21
  • 4.14 - Narrowing your Facebook Ad Audience
    00:03:49
  • 4.15 - Facebook Ad Budgets
    00:06:02
  • 4.16 - Getting to understand your Target Market
    00:04:11
  • 4.17 - Ad Targeting Pitfall
    00:03:27
  • Formative Assessment
    0:18:00
05 Virality - Making it go Viral
8 Lessons 00:45:42 Hours
  • 5.1 Introducing Viral Coefficient Formula
    00:02:44
  • 5.2 - Viral Coefficient Calculator
    00:02:38
  • 5.3 - Virality and Ads
    00:03:39
  • 5.4 - Referrals
    00:05:24
  • 5.5 - Net Promoter Score
    00:06:29
  • 5.6 - Canva Introduction
    00:01:18
  • 5.7 - How to create Infographic
    00:03:30
  • Formative Assessment
    0:20:00
06 LinkedIn
8 Lessons 00:40:49 Hours
  • 6.1 - LinkedIn as Resume Introduction
    00:01:34
  • 6.2 LinkedIn Images
    00:03:37
  • 6.3 - Your Website Listing on your Profile
    00:02:33
  • 6.4 - Changing your LinkedIn Byline
    00:01:13
  • 6.5 - Filling out your LinkedIn about Section
    00:05:34
  • 6.6 - LinkedIn Skills Endorsements and Recommendations
    00:04:30
  • 6.1 - Way to ask for Recommendations
    00:01:48
  • Formative Assessment
    0:20:00
07 Marketing History, Evolution and Fundamentals
6 Lessons 00:30:10 Hours
  • 7.1 - Historic Roots of Marketing
    00:03:50
  • 7.2 - Getting to understand your Target Market
    00:04:00
  • 7.3 - Target Customer Example
    00:04:43
  • 7.4 - Target Market Exercise
    00:02:56
  • 7.5 - Large Platforms
    00:02:41
  • Formative Assessment
    0:12:00
08 - Leading thinkers in marketing their ideas
4 Lessons 00:29:34 Hours
  • 8.1 - Steve Blank
    00:02:31
  • 8.2 - Eric Ries Product MVP
    00:03:19
  • 8.3 - Seth Godin Purple Cow with 3 Examples
    00:03:44
  • Formative Assessment
    0:20:00
09 Twitter Marketing and Accounts
12 Lessons 01:01:12 Hours
  • 9.1 - Twitter Section Introduction
    00:04:33
  • 9.2 - Professional Twitter Branding
    00:06:31
  • 9.3 - Twitter on Day
    00:07:15
  • 9.4 - Tweet Formula
    00:05:55
  • 9.5 - Introduction to Hashtags
    00:02:46
  • 9.6 - Ideal Tweet Length
    00:02:03
  • 9.7 - Best Day Time to Tweet
    00:02:10
  • 9.8 - Ideal Number of Hashtags on Twitter
    00:02:00
  • 9.9 - Quotables Full Video
    00:05:46
  • 9.10 - Creating your Brands Hashtag 2020
    00:02:15
  • 9.11 Pinned Tweets New
    00:01:58
  • Formative Assessment
    0:18:00
10 SEO Introduction
7 Lessons 00:53:18 Hours
  • 10.1 - Introduction to SEO
    00:02:48
  • 10.2 - Google Keyword Tool Setup
    00:11:56
  • 10.3 - Getting Yoast and Basic SEO
    00:02:31
  • 10.4 - New Citations
    00:06:13
  • 10.5 - SEO Definitions
    00:03:34
  • 10.6 - How to tell if a Link is Good
    00:06:16
  • Formative Assessment
    0:20:00
11 - SEO tools and Software analytics
12 Lessons 01:14:17 Hours
  • 11.1 - Google Webmaster Introduction
    00:02:29
  • 11.2 - Webmaster Performance
    00:04:19
  • 11.3 - Troubleshooting Linking and Crawling Errors
    00:01:19
  • 11.4 - Generating and Submitting Sitemap
    00:03:46
  • 11.5 - Submitting New URLs and Checking Indexing
    00:01:53
  • 11.6 - Introduction to Google Analytics
    00:09:19
  • 11.7 - Core Web Vitals
    00:04:20
  • 11.8 - AB Testing and Sales Funnels
    00:07:25
  • 11.9 - Weglot3 fixed audio and length
    00:07:05
  • 11.10 - Revive
    00:05:16
  • 11.11 - Moz Domain Rank Final
    00:07:06
  • Formative Assessment
    0:20:00
12 Google Ads, Pixel and Retargeting
10 Lessons 00:50:22 Hours
  • 12.1 - Setting up Google Ads
    00:04:11
  • 12.1 - Explaining Ad Campaigns sets Ads
    00:03:38
  • 12.3 - Entering Google Ads Expert Mode
    00:01:01
  • 12.4 - Introduction to Google Ads Bidding Options
    00:03:37
  • 12.5 - How to Set up Local Ad
    00:06:49
  • 12.6 - Google Local ads from Google Business
    00:03:11
  • 12.8 - Setting up Google Pixel
    00:05:00
  • 12.9 - Creating a Retargeting Campaign
    00:03:10
  • 12.10 - Connecting Google Ads and Analytics
    00:01:45
  • Formative Assessment
    0:18:00
13 Marketplace marketing and algorithms of Amazon and other big sites
8 Lessons 00:55:30 Hours
  • 13.1 - Savvy SEO Section Intro
    00:06:36
  • 13.2 - Winning with Thumbnail Design
    00:06:36
  • 13.3 - How to Make Platforms Recommend your Products next to your Products
    00:03:45
  • 13.4 - Grout Case Study Algo
    00:03:10
  • 13.5 - Recommendation Algo recommended next to other Products
    00:03:13
  • 13.6 - Influencing Engagement Signals for Recommendations
    00:05:07
  • 13.7 - Lifecycle of getting recommended
    00:07:03
  • Formative Assessment
    0:20:00
14 Influencer Marketing
18 Lessons 01:19:19 Hours
  • 14.1 - Influencer Marketing Over Ads
    00:05:01
  • 14.2 - How to find good Influencers and Spot fake ones
    00:12:41
  • 14.3 - Manually finding Influencers
    00:04:23
  • 14.4 - Twitter Lists to find Influencers
    00:03:57
  • 14.5 - Email Pitch Influencer Marketing
    00:04:53
  • 14.6 -Frye and Influencer Disclosures
    00:04:15
  • 14.7 - Example of Disclosure
    00:00:48
  • 14.8 - Influencer Audience Sizes
    00:02:35
  • 14.9 - Influencer Compensation Models
    00:07:46
  • 14.10 - Influencer Marketing Compensation Calculator
    00:02:17
  • 14.11 - Tap Influence
    00:01:52
  • 14.12 - Social Blade
    00:02:39
  • 14.13 - Linqia
    00:01:36
  • 14.14 - Tracker
    00:01:31
  • 14.15 - Up Fluence
    00:01:30
  • 14.16 - Popular Pays
    00:01:20
  • 14.17 - Unilever Story
    00:02:15
  • Formative Assessment
    0:18:00
15 Come up with a great YouTube Show or Podcast concept
7 Lessons 00:43:01 Hours
  • 15.1 - Show Introduction
    00:01:14
  • 15.2 - Show Goals and Strategies
    00:04:44
  • 15.3 - Evergreen vs News March
    00:04:34
  • 15.4 - Example of Newsy and Evergreen Niche
    00:02:25
  • 15.5 - Episode Publishing Schedule
    00:05:26
  • 15.6 - Partnering and Guests for a show
    00:04:38
  • Formative Assessment
    0:20:00
16 YouTube Marketing
9 Lessons 00:56:38 Hours
  • 16.1 - YouTube Section Introduction
    00:01:24
  • 16.2 - What to do on YouTube day one
    00:04:25
  • 16.3 - YouTube SEO Introduction
    00:04:56
  • 16.4 - YouTube on Page SEO
    00:03:45
  • 16.5 - Introducing YouTube Recommendation Algorithm
    00:04:46
  • 16.6 - Strategy for Recommendation Algo on YouTube
    00:05:36
  • 16.7 - Overview of my YouTube Channel
    00:06:33
  • 16.8 - Hashtags in YouTube Videos
    00:05:13
  • Formative Assessment
    0:20:00
17 Video Production
17 Lessons 01:37:52 Hours
  • 17.1 - Improving your Videos Introduction plus how I Plan
    00:07:12
  • 17.2 - Case Study my early video mistakes
    00:07:15
  • 17.3 - Preparing Your Presentations
    00:02:19
  • 17.4 - Five Video Format Options
    00:05:23
  • 17.5 - Screen Cast Genre Tutorial
    00:02:56
  • 17.6 - Picture in Picture Video Format
    00:04:01
  • 17.7 - Ideal Video For Teaching
    00:06:23
  • 17.8 - Foam For Echo
    00:02:13
  • 17.9 - Microphones
    00:06:25
  • 17.10 - Lighting Setup For Filming
    00:05:31
  • 17.11 - Professional Lighting Setup
    00:05:23
  • 17.12 - Five Camera Options
    00:04:09
  • 17.13 - Editing
    00:05:14
  • 17.14 - Video Lengths
    00:04:25
  • 17.15 - Body Language Section Introduction
    00:03:09
  • 17.16 - Clothing In Videos
    00:05:54
  • Formative Assessment
    0:20:00
18 YouTube Ads
14 Lessons 01:10:18 Hours
  • 18.1 - Google Ads Video Account Setup
    00:02:41
  • 18.2 - YouTube Ad Formats
    00:06:13
  • 18.3 - Setting Ad Budget
    00:05:07
  • 18.4 - YouTube Ads Bidding Strategies
    00:06:39
  • 18.5 Location and Language
    00:03:48
  • 18.6 - Campaigns vs Ad Sets vs Ads
    00:03:32
  • 18.7 - Stealing Competitor Views With Placements
    00:03:36
  • 18.8 - Setting the Ad URL and Call to Action
    00:03:03
  • 18.9 - Demographics
    00:04:13
  • 18.10 - Keywords Field
    00:02:03
  • 18.11 - Target Audiences
    00:04:11
  • 18.12 - Choosing Topics
    00:01:51
  • 18.13 - Case Study On YouTube Running Ads for Subscribers
    00:03:21
  • Formative Assessment
    0:20:00
19 Podcasting Hosting
7 Lessons 00:39:46 Hours
  • 19.1 - Podcast hosting
    00:06:12
  • 19.2 - Signing up for Libsyn
    00:02:36
  • 19.3 - Before setting up your podcast in iTunes
    00:01:09
  • 19.4 - How to use audio file compression to minimize hosting costs
    00:02:53
  • 19.5 - Marketing for a podcast
    00:06:17
  • 19.6 - Last steps of adding your podcast to iTunes
    00:00:39
  • Formative Assessment
    0:20:00
20 Marketing Case Studies
7 Lessons 00:56:38 Hours
  • 20.1 - My Case Study
    00:07:59
  • 20.2 - Come Hike Case Study
    00:05:26
  • 20.3 - Hakka Labs Case Study
    00:03:07
  • 20.4 - Cuddlist Case Study
    00:09:42
  • 20.5 - Your Case Study
    00:04:23
  • 20.6 - How I Do Social Media For My Projects
    00:06:01
  • Formative Assessment
    0:20:00
21 Finding a domain name and website
7 Lessons 00:46:07 Hours
  • 21.1 - What to do to set up your Site
    00:04:05
  • 21.1 - How to choose a Domain Introduction
    00:08:16
  • 21.3 - Startup Domains
    00:04:57
  • 21.4 - Angel List Domains
    00:04:22
  • 21.5 - Domain
    00:01:54
  • 21.6 - Flippa Overview
    00:02:33
  • Formative Assessment
    0:20:00
22 Offiline Marketing Strategies
7 Lessons 00:51:30 Hours
  • 22.1 - Offline Marketing Section Introduction
    00:01:11
  • 22.2 - Business Card Marketing and Body Language
    00:07:49
  • 22.3 - Thirty Second Pitch Shorter
    00:05:19
  • 22.4 - Selling Physical Products In Brick and Mortar Stores
    00:05:05
  • 22.5 - Flier Marketing
    00:06:33
  • 22.6 - Wearing your own Merchandise
    00:05:33
  • Formative Assessment
    0:20:00
23 TikTok for beginners
12 Lessons 01:02:50 Hours
  • 23.1 - Explaining Accounts TikTok
    00:02:30
  • 23.2 - Creating your TikTok Account Screen Name
    00:02:42
  • 23.3 - How this course will help you on TikTok
    00:04:48
  • 23.4 - What to expect at first
    00:03:19
  • 23.5 - TikTok Hashtags
    Preview 00:04:37
  • 23.6 - Example of finding unique hashtags and posting
    00:07:32
  • 23.7 - TikTok 200 Views In 24Hours
    Preview 00:01:44
  • 23.8 - Liking Commenting Networking on TikTok
    00:03:44
  • 23.9 - Joining TikTok Challenges and Trending Hashtags
    00:01:42
  • 23.10 - Influencer Marketing for TikTok
    00:05:04
  • 23.11 - Cross Pollinating Followers
    00:05:08
  • Formative Assessment
    0:20:00
24 Social Media Calendar
10 Lessons 01:00:35 Hours
  • 24.1 - Section Introduction Social Media Marketing Calendar
    00:01:46
  • 24.2 - How to get the Social Media Marketing Calendar
    00:03:12
  • 24.3 - Social Media Goals for Calendar Course
    00:03:10
  • 24.4 - Social Media Calendar Preplanning
    00:05:34
  • 24.5 - Social Media Calendar
    00:10:35
  • 24.6 - Adding themes to your Calendar Days
    00:05:33
  • 24.7 - How to Ease Into Hiring Freelancers
    00:03:50
  • 24.8 - Social Media Posting Strategies
    00:03:09
  • 24.9 - How Long Social postings take to Make
    00:03:46
  • Formative Assessment
    0:20:00
25 Online Reputation Management
10 Lessons 00:48:43 Hours
  • 217-LinkedIn Reputation Management
    00:04:24
  • 218-Twitter Reputation Management
    00:02:27
  • 219-Podcasts And Radio Shows
    00:05:09
  • 220-Paying For Publicity
    00:04:18
  • 221-Your Website
    00:01:49
  • 222-About Me
    00:01:47
  • 223-YouTube Reputation Management
    00:03:56
  • 225-Crunchbase
    00:01:47
  • 228-Removing Negative Search Results
    00:03:06
  • Formative Assessment
    0:20:00
26 Website Sales conversion and sales copywriting
8 Lessons 00:50:50 Hours
  • 229-Title Copywriting
    00:05:36
  • 230-Website Headline Examples
    00:04:12
  • 232-Subtitle
    00:03:08
  • 233-Subtitle Examples
    00:06:20
  • 235-Title Subtitle Comparison And Your Exercise
    00:02:56
  • 236-Description Theory
    00:04:55
  • 238-If People Come To The Site But Dont Buy
    00:05:43
  • Formative Assessment
    0:18:00
27 Publicity
11 Lessons 00:55:42 Hours
  • 239-Publicity And Branding And Direct Sales_edited
    00:04:32
  • 240-10 Ways To Be Immediately Newsworthy
    00:09:04
  • 241-Example Of Plumber Publicity
    00:01:30
  • 242-Reverse Publicity Method Introduction
    00:03:56
  • 243-Example Of Reverse Publicity For Your Blog
    00:02:36
  • 244-How To Get Big Name Guests On Your Show
    00:02:38
  • 245-How Publicity Helps SEO
    00:04:52
  • 246-New Publicity Stunt
    00:01:51
  • 247-Hashtags To Get Links And Publicity
    00:01:12
  • 248-Reasons You Can Do Press Releases
    00:03:31
  • Formative Assessment
    0:20:00
Summative Assesment
1 Lessons 01:00:00 Hours
  • Summative Assessment
    1:00:00
+ View more
Other related courses
03:00:00 Hours
Marketing Basics
Updated Wed, 03-Jul-2024
0 7 R2500 R500
03:00:00 Hours
Sales Fundamentals
Updated Wed, 21-Feb-2024
0 9 R299
02:00:00 Hours
Social Media Marketing
Updated Wed, 21-Feb-2024
0 2 R2500 R299
00:00:00 Hours
Multi-Level Marketing
Updated Tue, 20-Feb-2024
0 3 R0
About instructor

Marcus Israeli

15 Reviews | 427 Students | 14 Courses
Coding PHP JAVA Kotlin

Alex Gen

5 Reviews | 90 Students | 3 Courses
Student feedback
5
3 Reviews
  • (0)
  • (0)
  • (0)
  • (0)
  • (3)

Reviews

  • Rochelle Esther
    One of the best for someone like me. I was just getting started. The voice and course quality is top, and he's responsive when you ask questions.
  • Thitha Mangena
    It was way long but a very good course. I will need to learn more on Google Ads. I will save maybe continue next month.
  • Nokugcina Simakuhle
    There are things that I never knew about this social media that we love most now that I've done this course, I'll do things better if not perfect, again I would like to thank my sponsor SILULO TECHNOLOGIES UITENHAGE BRANCH.
R1200 R900
Includes:
//send gift when already purchased by user