Social Media Marketing

Social media marketing is a powerful way for your business to engage with existing consumers, in addition to gaining new leads.

Beginner 0(0 Ratings) 2 Students enrolled English
Created by Bonga Mbunjana
Last updated Wed, 21-Feb-2024
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Course overview

Social media is an ever-evolving field. The power of social media is its ability to allow for interaction and the sharing of information with anyone. Social media platforms host online communities where businesses are able to reach their customers in a more personalized way, while forming new connections through the enhancement of your brand. Since social media is so enmeshed in the way that we communicate, it is only evident that companies have little choice but to engage social media as part of their marketing strategy. Social media marketing can provide successful benefits to businesses of any size.

What will i learn?

  • Understand different social media platforms
  • Identify audience
  • Monitor and measure performance
  • Consider pros and cons before making decisions
Curriculum for this course
72 Lessons 02:00:00 Hours
Introduction
1 Lessons 00:00:00 Hours
  • Course Objectives
    .
Module 01
7 Lessons 00:10:00 Hours
  • The Basics of Social Media Marketing
    .
  • What is Social Media Marketing?
    .
  • The 5 Pillars
    .
  • Considering KPIs
    .
  • Social Media Marketing Tools
    .
  • The Benefits
    .
  • Formative Assessments
    0:10:00
Module 02
7 Lessons 00:10:00 Hours
  • Facebook
    .
  • Pros / Cons
    .
  • Facebook Stories
    .
  • Likes / Comments
    .
  • Posts / Links
    .
  • Tracking and Measurement
    .
  • Formative Assessments
    0:10:00
Module 03
7 Lessons 00:10:00 Hours
  • YouTube
    .
  • Pros / Cons
    .
  • Types of YouTube Ads
    .
  • Channel
    .
  • Content and Voice
    .
  • Tags and Measurement
    .
  • Formative Assessments
    0:10:00
Module 04
7 Lessons 00:10:00 Hours
  • Twitter
    .
  • Pros / Cons
    .
  • Types of Tweets
    .
  • Voice
    .
  • Tags and Links
    .
  • Tracking and Measurement
    .
  • Formative Assessments
    0:10:00
Module 05
7 Lessons 00:10:00 Hours
  • LinkedIn
    .
  • Pros / Cons
    .
  • Types of Ads
    .
  • Optimize Search in Profile
    .
  • Groups and Links
    .
  • Tracking and Measurement
    .
  • Formative Assessment
    0:10:00
Module 06
7 Lessons 00:10:00 Hours
  • TikTok
    .
  • Pros / Cons
    .
  • Hashtag Challenges
    .
  • Advertisement Types
    .
  • Tracking and Measurement
    .
  • Content
    .
  • Formative Assessment
    0:10:00
Module 07
7 Lessons 00:10:00 Hours
  • Pinterest
    .
  • Pros / Cons
    .
  • Watch
    .
  • Pins and Boards
    .
  • Traffic and Links
    .
  • Tracking and Measurement
    .
  • Formative Assessment
    0:10:00
Module 08
7 Lessons 00:10:00 Hours
  • Tumblr
    .
  • Pros / Cons
    .
  • Choosing a Theme
    .
  • Posting and Conversation
    .
  • Links
    .
  • Tracking and Measurement
    .
  • Formative Assessment
    0:10:00
Module 09
7 Lessons 00:10:00 Hours
  • Snapchat
    .
  • Pros / Cons
    .
  • Geofilters and Lenses
    .
  • Audience
    .
  • Ads
    .
  • Tracking and Measurement
    .
  • Formative Assessments
    0:10:00
Module 10
7 Lessons 00:10:00 Hours
  • Instagram
    .
  • Pros / Cons
    .
  • Instagram Stories
    .
  • Niche and Quality
    .
  • Hashtags
    .
  • Tracking and Measurement
    .
  • Formative Assessment
    0:10:00
Summative Assessments
1 Lessons 00:20:00 Hours
  • Summative Asssessments
    0:20:00
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About instructor

Bonga Mbunjana

21 Reviews | 369 Students | 63 Courses
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