Public Relations, Marketing and Advocacy

The main focus of the learning in this knowledge module is to build an understanding of integrated marketing communication as an expansion of utilizing both modern and traditional marketing strategies. These strategies use the same communication tools for advertising, press relations and marketing to reinforce each other and improve marketing effectiveness. The learner will assist the marketing and public relations department with the administrative components to optimize the communication of a consistent message, conveying the company's brand to stakeholders to build a clearer and faster impact message.